Twinings Enhances the Experience of its Green Tea and Infusions Range
Twinings Enhances the Experience of its Green Tea and Infusions Range - EME Outlook Magazine A NEW LOOK FOR A FAMILIAR RANGE Twinings – a leading well-being drinks brand – is introducing a packaging refresh across its Green Tea and Infusions range, launching new individual string and tag teabags and more compact packs. The update has been designed to enhance the tea-drinking experience whilst retaining the blends, weight, number of teabags, taste, and quality consumers already know. The refreshed packs have already begun appearing on supermarket shelves, following consumer research and in-home testing that highlighted their ease of use and premium feel. SHAPED BY CONSUMER INSIGHT Consumer feedback played a central role in developing both the new teabags and the updated packaging. Research with Green Tea and Infusions drinkers identified easier storage and a more intuitive experience as important considerations. In response, Twini...