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Showing posts from March, 2024

Green Tea Market size to record $ 7.72 bn growth from 2024-2028

Introduction of innovative flavor combinations of green tea is one of the key market trends, Technavio https://www.prnewswire.com/news-releases/green-tea-market-size-to-record--7-72-bn-growth-from-2024-2028--introduction-of-innovative-flavor-combinations-of-green-tea-is-one-of-the-key-market-trends-technavio-302100571.html The global green tea market size is estimated to grow by $ 7.72 bn from 2024 to 2028, according to Technavio. The market is estimated to grow at a CAGR of 7.22% during the forecast period. The Green Tea Market is influenced by farming practices, weather conditions, and climate changes. Price challenges, segmentation, and product forms like tea bags, loose leaves, and loose leaf powder, impact market growth. Innovative flavors, health-enhancing nutritional profiles, and distribution channels including supermarkets/hypermarkets, convenience stores, specialty stores, and online retail, drive sales. Advanced technologies, equipment, and quality assurance are c

Green tea and hyaluronic acid gel enhance fibroblast activation and improves the gingival healing post-third molar extraction

https://www.nature.com/articles/s41598-024-57821-5  This study evaluates the effects of a green tea (Camellia sinensis) and hyaluronic acid gel on fibroblast activity and alveolar bone repair following third molar extractions. By examining the gene expression related to cell survival, proliferation, and angiogenesis, the study bridges in vitro findings with clinical outcomes in a split-mouth randomized trial. Human fibroblasts were exposed to the treatment gel, analysing gene expression through RT-qPCR. Twenty participants undergoing bilateral third molar extractions received the test gel on one side and a placebo on the other. Assessments included patient-reported outcomes, professional evaluations, and radiographic analyses at multiple postoperative intervals. The test gel significantly enhanced AKT, CDKs, and VEGF gene expressions, indicating a positive effect on angiogenesis and cell proliferation. Clinically, it resulted in reduced exudate, swelling, and secondary int

Brands Competing on Social Purpose

Competing on social purpose is sure to attract criticism—virtually all social issues have both advocates and detractors—which can stall or even derail a program. Thus, managers must evaluate whether key stakeholders will accept and support the proposed social-purpose strategy. As with customer associations, some stakeholders may embrace a brand purpose while others reject it. Our research has found three drivers of negative reactions: inconsistency between the brand claim and the company’s actions, politicization of the claim, and suspicion about the firm’s motives. Consider again Dove brand’s Campaign for Real Beauty. The marketing program challenged traditional standards of beauty and promoted the idea that true beauty has limitless forms. Its success made the brand a leading example of how to effectively integrate a social purpose into an existing brand strategy. But as its popularity grew, the campaign also attracted criticism. Some detractors noted an inconsistency

Who Consume Artisanal Chocolates in India

  In India, consumers of artisanal chocolates vary widely, but generally include: Urban Population : Artisanal chocolates tend to be more popular among urban populations, especially in cities like Mumbai, Delhi, Bangalore, Chennai, and Kolkata, where there is a growing middle class with disposable income and a taste for gourmet foods. Young Professionals : Young professionals, particularly those working in sectors like IT, finance, and media, often have a preference for artisanal and gourmet foods, including chocolates. They are willing to spend more on high-quality products and are also more likely to be exposed to international trends and flavors. Tourists and Expatriates : Tourists visiting India and expatriates living in the country also contribute to the market for artisanal chocolates. They may be familiar with gourmet chocolate brands from their home countries and seek similar products in India. Food Enthusiasts and Connoisseurs : Food enthusiasts, connoisseurs, and those intere