Specialty teas - emerging trends about indian urban consumers
https://www.linkedin.com/pulse/green-specialty-teas-emerging-trends-indian-urban-consumers-verma The Indian tea industry is estimated to be at a whopping Rs 22000 crore annually (US $ 3.35 billion) and is steadily increasing. Indians are continuously seeking changes in their lifestyles and food habits and experimenting with cuisines and beverages. Green tea is now a brand in itself . It has established a segment of tea drinkers, who are more health-conscious, and also those who lead a lifestyle where a routine diet cannot be followed. India stands third in the global tea industry in terms of retail volumes & traditional styles of tea consumption are gradually changing in Metro’s & A Class cities. Consumers are looking for unique tea varieties and tea-drinking experience & Specialty teas is the fastest growing segment in the industry. Current Trends in Specialty Tea in India are defined by : Shifting Demographics, Affluence, Education, youth, health consc...