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Showing posts from December, 2011

Winning Tea Advertising Slogans

Lipton tea brand Slogans:   Tea can do that.               Lipton. We can do that.               100% Natural and 100% Real Tea.               Lipton's gets into more hot water than anything. Tylos brand Advertising slogan:   Tylos Tea ... It's a part of your life. Tetley tea Slogans:   That's better. That's Tetley.               Tetley loves you.               A cup of Tetley and you're ready for anything!   (Irish campaign)                 Only Tetley will do.               Tetley Make Tea Bags Make Tea. Lipton Iced Tea   Taglines:   Real Tea Leaves & Antioxidants.               Note:   Lipton's Ready-to-Drink Iced Tea brewed from real tea leaves.               Be alive!   (European campaign, also for leaf tea) Typhoo Tea Slogans:   Typhoo Tea. Two-thumbs fresh.               Join the tea-set.                 Get back your "oo" with Typhoo.               You only get an "ooh!" with Typhoo.               Typhoo puts the 'T&

The Entrepreneurial Spirit of Steeped Tea

Hatem and Tonia Jahshan didn’t really plan to start Ancaster, Ont.-based Steeped Tea , a direct-sales tea company. It just happened. “In 2005, we were on holidays in Nova Scotia, and we had a cup of loose leaf Creme of Earl Grey tea that just blew us away. Before we knew it, we had visited the tea shop and bought a bunch of loose tea to bring home to try out,” Mr. Jahshan recalls. http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/day-to-day/steeped-tea-brews-a-winning-growth-strategy/article2208149/ Special to The Globe and Mail Becky Reuber is a professor of strategic management in the   Rotman School of Management   of the University of Toronto.

The Story of PG Tips

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PG Tips   is a brand of   tea   in the   United Kingdom , manufactured by   Unilever UK . It is claimed that Britons drink 35 million cups of the tea every day. A PG Tips UK Commercial - 1971 http://www.youtube.com/watch?v=HgzEBLa3PPk Brand name In the 1930s   Arthur Brooke   of   Brooke Bond   launched PG Tips in the UK tea market under the name of   Pre-Gest-Tee . The name implied that the tea could be drunk prior to food being digested. Grocers abbreviated it to PG. After the   Second World War , labelling regulations ruled out describing tea as aiding digestion—a property previously attributed to tea—and by 1950/1 the PG name was officially adopted. The company added "Tips" referring to the fact that only the tips (the top two leaves and bud) of the   tea plants   are used in the blend. Read on : http://en.wikipedia.org/wiki/PG_Tips

From Green Tea Beer to Underwater Tea Parties

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A fun dimension to tea ...... Please refer to http://www.trendhunter.com/slideshow/green-tea-beer-parties                                                                            It seems as though many tea-inspired products are surfacing all over the place. Although I have to have a cup of English Breakfast tea every morning, I never realized just how many tea inventions were out there From funky bottles containing tea extracts and green tea lip gloss, to simple pleasures like heart-shaped tea sets, this cluster will have what you are looking for in regards to tea. Implications   - In recent years, globalization has dramatically increased; however, it is not just iconic American companies like McDonalds that are influencing international cultures, but rather the customs and foods of global cultures seeping into the North American food and beverage market. One of the major industries feeling the impact of mass globalization is the tea industry. In a health-conscious world, tea i

Blooming Teas from China

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Here is an email I received from my friend James Dingnan in Tianjin , China . He and his wife run a family business on blooming teas . I found it rather interesting and definitely worth a read : Flowering tea or blooming tea   consist each of a bundle of dried tea leaves wrapped around one or more dried flowers . These are made by binding tea leaves and flowers together into a bulb and are then set to dry. When steeped, the bundle expands and unfurls in a process that emulates a blooming flower, while the flowers inside emerge as the centerpiece. Typically they are sourced from the Yunnan province of China . Flowers commonly used in flowering teas include globe amaranth , chrysanthemum , jasmine , lily , hibiscus , and osmanthus . It remains uncertain whether flowering tea was developed in the 1980s or was a much older invention of China . Flowering tea is generally served in containers made of glass, or other transparent material, so that the flowering effect can b

Tea Rooms Canada

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http://www.tearoomscanada.com/about.html This wonderful website helps you to locate any tea room anywhere in Canada About Us The following is a newspaper article about Tea Rooms Canada founder and tea room owner Leona DiCenzo. A Cosy Spot on Locke Street A part-time job became a full-time business Hamilton Spectator, Monday December 27, 2004 by Mandie Crawford (mandie@roaringwomen.com) Leona DiCenzo chuckles as she slides part of the five dozen shortbread cookies into the oven to be delivered today to a special customer. After all, a little over five years ago when she worked for Bell Canada, she had her mother-in-law do all her Christmas baking. But this morning at the Vintage Garden Tea Room on   Locke Street   South, DiCenzo finds herself smelling the sweet cookie smells that will put smiles on the faces of children and adults alike over the holidays. Leona, 53, worked for Bell for 25 years. She was in sales and service when the company relocated her

Wuyi Rock Tea (Wuyi Yancha)

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Contributed by my friend Richard Zhang ...Thanks http://www.linkedin.com/news?viewArticle=&articleID=997564868&gid=1796519&type=member&item=86350256&articleURL=http%3A%2F%2Fwww%2Eviconyteas%2Ecom%2Fwuyi-rock-tea%2Fwuyi-yancha%2Ehtml&urlhash=-xkL&goback=%2Egmp_1796519%2Egde_1796519_member_86350256 FAQ 1. What is Wuyi rock tea? As the name implies,   Wuyi rock tea   grows in between the rocky cliffs of Mount Wuyi, which is known for its sheer precipices, overhanging rocks as well as gigantic valleys. The Potted Tea Plantation is realized by utilizing the rock valleys, rock cracks and constructing rock band alongside the edges.   Wuyi rock tea   got its name by only growing in between the rocky cliffs. Forfathers praised the   Wuyi rock tea   for its unique rock charm. Rock tea also pronounced Yan tea in Chinese means tea of strong flavor. It still remains one of the top ten Chinese tea . According to the current national standard, being bred and planted

A Novel Approach -http://www.lovetea.co.uk/2011/11/22/push-button-for-tea/

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A totally new approach to brewing coffee in a filter .....

At the end of the nineteenth century coffee was made in individual filterssitting on a cup or pot by allowing the water to percolate through the groundcoffee and to  steep in filters suspended in the pot Bezzera’sespresso machine in 1902 was designed to make a cup of coffee instantaneouslyfor the customer. He must have been aware that he needed to use finely groundcoffee to get rapid extraction, but also that the water would not pass throughthe coffee if it was too fine, without some steam pressure. The fineness of thegrind and consequent blocking prevented espresso grind being used in all othercoffee filters. In 1947 the development of the Gaggia machine using much higherpressure from the spring lever allowed the use of much finer coffee –modern espresso grind – to make coffee in less than 30 seconds.. Now a totally new approach to steep the coffee first and then filter it,using a 60 micron stainless steel mesh filter or filter paper, allows espressogrind coffee to be used to br

Rooibos Tea

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http://www.slate.com/articles/life/drink/2011/06/rooibos_tea.html If you haven't heard of it, you will soon. By  Jessica Grose Loose rooibos tea The first time I drank rooibos (also called red bush) was two months ago at the most fashionable cafe in my Brooklyn, N.Y., neighborhood—  CafĂ© Pedlar . It's a robust herbal tisane  (not technically a tea), and its flavor has an almost tobacco-like, nutty quality. Dan Torres, the general manager of the cafe and a  New York Times -anointed "tastemaker," called it a "coffee drinker's tea." Once I had rooibos at Pedlar, I started noticing it everywhere:  It is an essential ingredient in a tea sold where I get acupuncture that promises to "sweep toxins away" ; it's part of an  organic-skin-care line's age-defying serum ; it's even on the menu at the famous  Russian Tea Room . These are just anecdotal observations, but there's also real data suggesting that rooibos is growing in popularity.

Pyramid tea bags

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The New Shape of Teabags http://www.teaandcoffee.net/0305/tea.htm BY AMELIA C. LEVY If you grew up  in the United States, or in any of a number of industrialized nations, when someone says the word "tea" to you, visions of a flat paper bag filled with unidentifiable, dark, powdery substance, with a string attached to it by a staple, would inevitably flash through your mind. For many of us, tea, in terms of preparation, has never been anything but another beverage like soda or juice, except for the added step of dunking a bag into hot water. But as we move forward, we paradoxically look back to a time when what we consumed was more identifiable with the original product. Thus, there has been a growing popularity of whole leaf tea in the specialty market. But we still are unable (or unwilling) to take time out to follow the tradition of preparation, even if we love the taste of whole teas and herbs. So, like humans always do, we adjust, and find a happy medium: a teabag that