Tea-n-age

Trendy cafes like Cha Cha Matcha in New York City and Alfred in Los Angeles have brought a beverage that was once only found in Asian cuisine to the Western masses (via Influence). You may have seen cups filled with beautiful shades of liquid green. But the latest trend isn't a fad. Art of Tea notes there's a reason green teas have held a significant role in Japanese culture for centuries. Those green cups of goodness are full of vitamins, antioxidants, and a caffeinated energy jolt without any jitters. Read More: https://www.tastingtable.com/982229/green-tea-vs-matcha-whats-the-difference/?utm_campaign=clip

 And yet, sometimes when we hit up our local convenience store on a dessert run, Häagen-Dazs’s green tea ice cream can feel just a little anticlimactic. Häagen-Dazs has sort of brought this upon itself, since while the American ice cream brand with the European-sounding name makes excellent green tea ice cream, they’ve also spoiled us with all sorts of deluxe green tea desserts like the Matcha Crumble, the Azuki Kuromitsu Japonais, and the Matcha Creme Brulee. Those tend to only be available for a limited time, though, so when the only Häagen-Dazs matcha variety in stock is the plain old green tea ice cream, we’re still happy, just not as happy as we could be.    https://japantoday.com/category/features/food/haagen-dazs-japan%E2%80%99s-yuzu-green-tea-float-%E2%80%94-how-to-make-the-super-easy-matcha-summer-dessert-drink

Cold-infusing tea, just like cold brew coffee, is a great lazy way to make a concentrated base that keeps in the refrigerator, allowing you to pour yourself a portion whenever the need strikes. With that method, this drink produces an extremely refreshing and complex non-alcoholic cocktail. ( Yes, this is a cocktail. ) I'm using both standard green tea leaves, as well as matcha powder — which is a finely ground form of green tea — to create a super concentrated, double layered infusion. Cardamom provides an additional "green" dimension, and honey rounds everything out. This recipe is quite forgiving: Feel free to use lemon or lime juice, whatever you have handy, and dial up or down your measurements depending if you want more acidity or sweetness. You can also have a little fun and swap out the still water for sparkling, or even go wild with a sparkling wine. —  John deBary      https://www.salon.com/2022/08/20/iced-green-tea-with-cardamom-is-the-perfect-way-t

Present-day research has revealed the innumerable benefits of green tea for both health and beauty. Just drinking green tea is said to be preferable to any other beverage, due to its high antioxidant content. These not only have health benefits but actually help to delay the visible signs of ageing on the skin and hair. They prevent and retard the degeneration caused by oxidation damage. Here are all the benefits of green tea for skin and hair.   https://www.thehealthsite.com/beauty/a-green-tea-a-day-will-keep-skin-and-hair-woes-at-bay-902742/

  In the packet tea business there have been shifts in the taste and preferences of customers . Much has been decided by first movers like Vikram Tea , Society and Wagh Bakri .  The early movers like Brooke Bond , Lipton , Goodricke could easily be falling behind due to lack of creativity at their end on blend formulations .  The above companies have been focused on margins , incurring large spends on advertising , have been tight on trade margins and have been surviving with psychographic play on customers .  Gujarat based players have created an ownership of taste , used blends with Upper Assam Teas and have stayed close to retailers to build a close contact with trade , depending less on distributors and superstockists . Their customer contact and feedback has been exemplary and on many occasions have visited customers at their residence to understand their preferences .  While most businesses have to fund on their own , the Gujarat players have focused on spending the

 https://www.bevindustry.com/articles/95053-us-tea-market-recalibrates-as-rtds-drive-category Primarily known for her work in country music, iconic singer-songwriter, actress, philanthropist and businesswoman Dolly Parton is quoted for having said: “Adjusting to the passage of time is a key to success and to life; just being able to roll with the punches.” While the impact of the pandemic is forcing the overall beverage market to “adjust,” experts note that the tea and ready-to-drink (RTD) tea category already have begun recalibrating. Similar to other food and beverage categories, tea and RTD tea have been hit by inflation, price increases and supply chain constraints that have reduced unit sales within multi-outlets, notes Sally Lyons Wyatt, executive vice president at Information Resources Inc. (IRI), Chicago. However, eCommerce is driving both dollar and unit sales in tea, Wyatt explains. “Overall, the tea market has grown in dollar sales, due in large part to