Tea-n-age

  In the packet tea business there have been shifts in the taste and preferences of customers . Much has been decided by first movers like Vikram Tea , Society and Wagh Bakri .  The early movers like Brooke Bond , Lipton , Goodricke could easily be falling behind due to lack of creativity at their end on blend formulations .  The above companies have been focused on margins , incurring large spends on advertising , have been tight on trade margins and have been surviving with psychographic play on customers .  Gujarat based players have created an ownership of taste , used blends with Upper Assam Teas and have stayed close to retailers to build a close contact with trade , depending less on distributors and superstockists . Their customer contact and feedback has been exemplary and on many occasions have visited customers at their residence to understand their preferences .  While most businesses have to fund on their own , the Gujarat players have ...

 https://www.cntraveller.in/story/made-in-india-15-tea-brands-local-chai/ In India, tea is far from just a beverage. From street-side cutting chai to gourmet, infused brews, tea reaches people across the country. India is the second largest producer of tea in the world, right after China. And there are several homegrown brands that are working hard to innovate with regional flavours, while also focussing on sustainability and farmer involvement. Here are 15 tea brands that are made in India Organic India Organic India works with small family farmers to cultivate thousands of acres of sustainable organic farmland across India. Their signature tulsi teas carry an organic certification, are rich in antioxidants and come in a variety of flavours, including ginger, lemon, ashwagandha and jasmine. They also have caffeine-free options like Tulsi Ginger Turmeric and Tulsi Sweet Rose. Tea Trunk WATCH Condé Nast Traveller Readers' Travel Awards 2013 Founded in 2013 by tea somm...