The Entrepreneurial Spirit of Steeped Tea

Hatem and Tonia Jahshan didn’t really plan to start Ancaster, Ont.-basedSteeped Tea, a direct-sales tea company. It just happened.
“In 2005, we were on holidays in Nova Scotia, and we had a cup of loose leaf Creme of Earl Grey tea that just blew us away. Before we knew it, we had visited the tea shop and bought a bunch of loose tea to bring home to try out,” Mr. Jahshan recalls.
Special to The Globe and Mail
Becky Reuber is a professor of strategic management in the Rotman School of Management of the University of Toronto.

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