Tea-n-age

http://www.cssp.com/CD0611a/TraditionalGoToMarketNicheMarketApproach/ Denise Harrison Executive Vice President & COO, CSSP, Inc. Coca Cola, known for its marketing prowess, does not always get it right. Yes, everyone knows about the Coke Classic/New Coke mistake, but what about its entry into the health conscious and environmental space? What Went Right Growth goals are often met by identifying new market trends and emerging market segments during the development of a  strategic plan . Coke correctly identified an emerging segment in the beverage market: health conscious consumers, to whom high fructose corn syrup was an anathema. Coke decided the best way to enter the segment was through acquisition. Honest Tea, an organic tea, was already entrenched in this segment, which in addition to meeting the health conscious requirements, also appealed to the social responsibility and environmental preferences of this segment. It was a no-brainer that Honest Tea's organic ...

Put down those saucer cups and get chugging — tea is officially awesome for your health. But before loading up on Red Zinger, make sure that your “tea” is actually tea. Real tea is derived from a particular plant ( Camellia sinensis ) and includes only four varieties: green, black, white, and oolong. Anything else (like herbal “tea”) is an infusion of a different plant and isn’t technically tea. But what real tea lacks in variety, it makes up for with some serious  health benefits . Researchers attribute tea’s health properties to polyphenols (a type of  antioxidant ) and  phytochemicals . Though most studies have focused on the better-known green and black teas, white and oolong also bring benefits to the table. Read on to find out why coffee’s little cousin rocks your health. Tea can boost exercise endurance. Scientists have found that the catechins (antioxidants) in green tea extract increase the body’s ability to burn fat as fuel, which accounts for improve...

http://www.cooperaerobics.com/Health-Tips/8-Healthy-Steps.aspx Get Cooperized.  It’s a phrase you may have seen and heard by now. So, where did we come up with this tagline and what does it mean? We’re so glad you asked. As you may know, Dr. Cooper coined a word in 1968 that he used to describe a new exercise program to improve heart health. Little did he know that he would spark a global fitness revolution! That word was aerobics. More than 40 years later, we are at it again, but this time coining the phrase  Get Cooperized.  It encompasses the fitness movement Dr. Cooper started, but also expands the movement to encompass eight areas that make up a well-rounded, healthy life. Being  Cooperized  means living a healthy life, the Cooper way. Get Cooperized  is the heart of our mission. It’s the sum of our eight entities. And it’s a set of eight general guidelines to achieve and maintain health. Each one can be and should be customized to fit you—your b...

http://onlinelibrary.wiley.com/doi/10.1038/oby.2009.256/full Abstract Obesity is a major health problem in the developed and developing world. Many “functional” foods and ingredients are advocated for their effects on body composition but few have consistent scientific support for their efficacy. However, an increasing amount of mechanistic and clinical evidence is building for green tea (GT). This experiment was therefore undertaken to study the effects of a high-catechin GT on body composition in a moderately overweight Chinese population. In a randomized placebo-controlled trial, 182 moderately overweight Chinese subjects, consumed either two servings of a control drink (C; 30 mg catechins, 10 mg caffeine/day), one serving of the control drink and one serving of an extra high-catechin GT1 (458 mg catechins, 104 mg caffeine/day), two servings of a high-catechin GT2 (468 mg catechins, 126 mg caffeine/day) or two servings of the extra high-catechin GT3 (886 mg catechins, 198 ...