Customer Profile
What Is a Customer Profile? 5 Steps to Create Your Customer Profile (oberlo.in) What Is a Customer Profile? A customer profile (sometimes referred to as consumer profile) is a document that lists pain points, interests, buying patterns, and demographic characteristics of a company’s customers. The document is presented in a manner that makes it look like a description of a real person, with a full name and an image or avatar. Below is an example : Building a customer profile can help you run better marketing campaigns that, in turn, increase your profits. With all that useful information, you can decide which strategy to implement and which ones to avoid. For example, if the profile says your ideal customer loves engaging with brands on Instagram, then you should probably focus on improving your Instagram marketing . It’s worth mentioning that a customer profile for a B2C company would look different than that of a B2B firm. The latter defines the ideal customer ...