Finding a Unique Selling Point in Tea
(9) Finding a Unique Selling Point in Tea | LinkedIn I've wanted to write about USP in tea for some time to put out there some of my experiences in how independent tea companies are trying to find the ever elusive uniqueness in the tea industry amongst non-primary producer tea brands - basically 99% of the independent UK tea industry. But what do I mean by this? USP is what is going to make your brand/company stand out. It is what your company offers that your competitor does not. So how do companies achieve this in tea when most of the products being sold mainly come from the same finite number of sources? The answer is with a lot of difficulty and unfortunately in some cases with misleading practices. Coffee Roasting Comparison The first question I always ask is "How am I adding value to my product". I like to use comparison of the coffee industry. Coffee roasters are actually physically doing something to their product - they are buying in green beans and then using ...