Tea Brands Market Doubling Plan
Here's a business plan framework to help you double the sales of your five tea brands in India. It focuses on market segmentation, brand positioning, and leveraging marketing strategies tailored to the Indian market. 1. Executive Summary Objective : Double the sales of your five tea brands in India within [specific time frame]. Core Strategy : Optimize product portfolio, strengthen distribution channels, expand market penetration, and amplify brand visibility. 2. Market Analysis a. Industry Overview India's tea market is valued at [current value] and is growing at [growth rate]. Tea consumption spans urban and rural areas, with demand for premium, organic, and flavored teas on the rise. Key competitors: Tata Tea, Brooke Bond, Wagh Bakri, and local unbranded teas. b. Target Segments Mass Market : Affordable teas for daily consumption. Premium Market : High-quality and exotic teas for health-conscious or affluent consumers. Specialized Market : Herbal teas, green teas, or functi...