Tea-n-age

By  Elaine Watson+ , 15-May-2015 One out of every 10 dollars (10%) spent on dry loose or bagged tea leaves in the US will be spent on single-serve capsules such as K-Cups in 2015, compared to just 2% in 2009, predicts one tea market expert. http://www.beveragedaily.com/Processing-Packaging/Tea-pods-could-account-for-up-to-10-of-dry-tea-sales-in-2015

By Lynda Searby, 18-May-2015 Just weeks after its integrated straw solution landed in the Polish market, Ball Packaging Europe has revealed that it has a broader target audience in mind than flavored alcoholic beverages alone for the in-can technology. http://www.beveragedaily.com/Processing-Packaging/Ball-eyes-RTD-tea-and-kids-drinks-categories-for-in-can-straw-technology

What’s next in tea? Functional claims, hot tea pods, and increased attention from Coca-Cola By Anne Bruce, 04-May-2015 Major soft drink players are turning their attention to tea as a focal point for innovation and volume growth, delegates at World Tea Expo will hear this week. http://www.beveragedaily.com/Markets/What-s-next-in-tea

www.reuters.com/article/2013/04/09/us-coffee-robusta-arabica-idUSBRE9380Q220130409 Instant coffee drinkers may soon be getting a more gourmet brew than they realize at no extra cost as roasters consider adding higher-quality arabica beans into their blends. Soaring demand for instant coffee in emerging markets has caused demand growth for caffeine-rich robusta coffee, widely used in soluble coffee, to outpace that for arabica beans, which dominate the gourmet ground-coffee market. That has pushed the typically cheaper and lower-quality beans to almost par with some arabicas. With the price of some arabicas near that of robusta, some instant coffee makers have already taken the rare step of adding the typically more expensive arabica to their highly secretive blends, coffee buyers said. The move marks a possible a precursor that other coffee makers who currently use robusta in their blends may be reverting their blends to include more higher quality arabica beans, a change t...

If you want to enjoy yourself and improve your brain functioning at the same time, drink a cup of oolong tea. This article discusses ways oolong tea is good for your brain and contributes to “fundamental functioning.” Oolong tea benefits are:  http://www.oolongteacommunity.com/oolong-tea-to-improve-brain/ It makes you smarter. Some people think there is a connection between PH in tea and I.Q.  There is a theory that I.Q. has something to do with the PH value of fluid in the brain. Some people think oolong tea is alkaline and can reduce acidity in the brain. Others categorize tea as having a neutral or acidic PH. Adding milk or lemon to oolong tea can change the PH. The science is inclusive. Oolong tea includes vitamins, which are good for the brain, eyes and whole body. Caffeine and theine increase AMP, which is necessary for the chemical ATP, which the brain needs. Other oolong tea benefits include having amino acids, minerals and TP (tea polyp...

http://www.cssp.com/CD0611a/TraditionalGoToMarketNicheMarketApproach/ Denise Harrison Executive Vice President & COO, CSSP, Inc. Coca Cola, known for its marketing prowess, does not always get it right. Yes, everyone knows about the Coke Classic/New Coke mistake, but what about its entry into the health conscious and environmental space? What Went Right Growth goals are often met by identifying new market trends and emerging market segments during the development of a  strategic plan . Coke correctly identified an emerging segment in the beverage market: health conscious consumers, to whom high fructose corn syrup was an anathema. Coke decided the best way to enter the segment was through acquisition. Honest Tea, an organic tea, was already entrenched in this segment, which in addition to meeting the health conscious requirements, also appealed to the social responsibility and environmental preferences of this segment. It was a no-brainer that Honest Tea's organic ...

Put down those saucer cups and get chugging — tea is officially awesome for your health. But before loading up on Red Zinger, make sure that your “tea” is actually tea. Real tea is derived from a particular plant ( Camellia sinensis ) and includes only four varieties: green, black, white, and oolong. Anything else (like herbal “tea”) is an infusion of a different plant and isn’t technically tea. But what real tea lacks in variety, it makes up for with some serious  health benefits . Researchers attribute tea’s health properties to polyphenols (a type of  antioxidant ) and  phytochemicals . Though most studies have focused on the better-known green and black teas, white and oolong also bring benefits to the table. Read on to find out why coffee’s little cousin rocks your health. Tea can boost exercise endurance. Scientists have found that the catechins (antioxidants) in green tea extract increase the body’s ability to burn fat as fuel, which accounts for improve...