Tata Tea to buy majority stake in Russian firm | Business Standard News (business-standard.com) Known for its acquisition-led strategy, India’s second-largest branded tea company Tata Tea has made inroads into Russia (after the US and UK) -- the world's third largest tea market by volumes. It has joined hands with the European Bank for Reconstruction and Development (EBRD) to acquire a 51 per cent controlling stake in Russian packaging and distribution company Grand. It, however, did not disclose the deal size. The move is aimed at fast-tracking its entry into the lucrative beverages segment and also strengthen its presence in the Russian beverages market. It was hardly a week back that Tata Tea, which also claims to be largest player in its segment by volumes, launched T!ON -- a tea- and fruit-based cold beverage to mark its entry into a Rs 4,000 crore segment that is growing at 35 to 40 per cent annually. Established in 1994, Grand is the second-largest importer of tea in Russia...
T2's "Unleash Your Tea" campaign was a digital marketing campaign that encouraged customers to experiment with tea blends and create their own unique flavors. Here are some key elements of the campaign: Microsite: T2 created a microsite that featured recipes, how-to videos, and a tea blending guide. The microsite also allowed customers to create and share their own tea blends with others. Social media promotions: T2 used social media platforms such as Instagram and Facebook to promote the campaign and engage with customers. The brand shared user-generated content and teas blended by T2's tea experts to inspire customers to create their own blends. Email newsletters: T2 sent out email newsletters that featured teas, recipes, and promotions related to the "Unleash Your Tea" campaign. The newsletters also highlighted the health benefits of drinking tea and shared tips on how to create the perfect tea blend. In-store events: T2 hosted in-store events such as t...
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