Coca-Cola European Partners launches Fuze Tea

Already established in 40 markets and one of the fastest growing brands in The Coca-Cola Company portfolio, Fuze Tea will launch simultaneously across Western Europe and Central and Eastern Europe from January 2018.
Fuze Tea is a unique fusion of fruit flavours, botanicals, tea extracts and other ingredients, offering a premium alternative within the iced tea category. It initially launched in 2012 in 14 international markets and saw accelerated growth to billion-dollar status in less than three years.
Blends include Black Tea Peach with a touch of hibiscus and Green Tea Mango with a hint of chamomile. These blends were developed at The Coca-Cola R&D centre in Brussels, to match key occasions, deliver new choice and appeal to evolving consumer preferences.

 https://www.packagingnews.co.uk/news/markets/drinks/coca-cola-european-partners-launches-fuze-tea-03-01-2018

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