4 FMCG Startups Big Brands Need to Watch
4 FMCG Startups Big Brands Need to Watch - OneSpace FMCG startup companies are launching new products at an increasingly rapid rate. Take a walk through Whole Foods or scroll through your Instagram feed, and you’ll see hundreds of new products that are disrupting the industry. Technology has decreased the barrier to entry for new consumer products. Social media has allowed these products to reach their ideal consumers without massive marketing budgets. Which products should worry incumbent FMCG companies? Are any of them a threat to Big FMCG’s bottom line? Which brands are the perfect acquisition target? Below, we analyze four different FMCG categories and share examples of impressive startup companies in each group. Non-alcoholic Beverages The Startup: Bulletproof 360 Founded: 2014 The Story: Bulletproof was founded by Dave Asprey, a self-proclaimed biohacker. Asprey developed the recipe for Bulletproof Coffee in 2013, which contains 1-2 tablespoons of grass-f...