1. Market Positioning & Brand Strategy France: Focus on Luxury and Artisanal Appeal High-End, Luxury Branding : French tea companies like Mariage Frères , Le Palais des Thés , and Dammann Frères position their Darjeeling teas as premium, luxury products. These brands often emphasize artisanal craftsmanship, historical legacies, and exclusivity. Focus on Storytelling : French tea companies put a significant emphasis on the origins of their Darjeeling teas. They often highlight the estates, flushes, and intricate harvesting methods, creating a romantic narrative around the product to appeal to discerning consumers. Exclusive Blends & Limited Editions : French companies often offer limited-edition Darjeeling blends or vintage collections, creating a sense of exclusivity and scarcity, much like how fine wines are marketed. Germany: Focus on Quality, Ethical Sourcing, and Mass Appeal Quality and Certifications : German companies like Ronnefeldt , TeaGschwendner , and Lebensb...
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