The Great Shake-off: Surviving and Thriving in Taiwan’s Tea Drink Market

 https://topics.amcham.com.tw/2022/01/great-shake-off-in-taiwans-tea-drink-market/

The lucrative industry of hand-shaken tea beverages has received attention from the Taiwan government, human rights groups, and the island’s many entrepreneurs. But with the growing politicization of the businesses that make these drinks, a “good cup of tea” has taken on a new meaning.

Taiwan tea – above all, high mountain tea, known as the champagne of oolongs – is renowned for its high quality and outstanding taste. The island’s subtropical climate and scores of mountains immersed in clouds, year-round mist, and diffused sunlight give its tea plants optimal exposure for photosynthesis that creates a thick aroma, sweet flavor, and smooth texture.

Comments

Post a Comment

Popular posts from this blog

Tata Tea acquisitions in Russia - 2015

Tata Tea to buy majority stake in Russian firm | Business Standard News (business-standard.com) Known for its acquisition-led strategy, India’s second-largest branded tea company Tata Tea has made inroads into Russia (after the US and UK) -- the world's third largest tea market by volumes. It has joined hands with the European Bank for Reconstruction and Development (EBRD) to acquire a 51 per cent controlling stake in Russian packaging and distribution company Grand. It, however, did not disclose the deal size. The move is aimed at fast-tracking its entry into the lucrative beverages segment and also strengthen its presence in the Russian beverages market. It was hardly a week back that Tata Tea, which also claims to be largest player in its segment by volumes, launched T!ON -- a tea- and fruit-based cold beverage to mark its entry into a Rs 4,000 crore segment that is growing at 35 to 40 per cent annually.  Established in 1994, Grand is the second-largest importer of tea in Russia...
Read more

T2's Unleash your Tea campaign

  T2's "Unleash Your Tea" campaign was a digital marketing campaign that encouraged customers to experiment with tea blends and create their own unique flavors. Here are some key elements of the campaign: Microsite: T2 created a microsite that featured recipes, how-to videos, and a tea blending guide. The microsite also allowed customers to create and share their own tea blends with others. Social media promotions: T2 used social media platforms such as Instagram and Facebook to promote the campaign and engage with customers. The brand shared user-generated content and teas blended by T2's tea experts to inspire customers to create their own blends. Email newsletters: T2 sent out email newsletters that featured teas, recipes, and promotions related to the "Unleash Your Tea" campaign. The newsletters also highlighted the health benefits of drinking tea and shared tips on how to create the perfect tea blend. In-store events: T2 hosted in-store events such as t...
Read more

Tisane Brands in India

Image
 https://www.cntraveller.in/story/made-in-india-15-tea-brands-local-chai/ In India, tea is far from just a beverage. From street-side cutting chai to gourmet, infused brews, tea reaches people across the country. India is the second largest producer of tea in the world, right after China. And there are several homegrown brands that are working hard to innovate with regional flavours, while also focussing on sustainability and farmer involvement. Here are 15 tea brands that are made in India Organic India Organic India works with small family farmers to cultivate thousands of acres of sustainable organic farmland across India. Their signature tulsi teas carry an organic certification, are rich in antioxidants and come in a variety of flavours, including ginger, lemon, ashwagandha and jasmine. They also have caffeine-free options like Tulsi Ginger Turmeric and Tulsi Sweet Rose. Tea Trunk WATCH Condé Nast Traveller Readers' Travel Awards 2013 Founded in 2013 by tea somm...
Read more