Designing a tea blend

 To launch a new brand of tea in the market the following points need to be observed: 

* Understanding the consumer need 

Speak to retailers , meet consumers at the shopfront , in malls or even conduct a focus group discussion to figure out their preferences , need gap and convenience 

Visit cafes and check out what they look for when sourcing , their economics and the limitations they face while purchasing . 

Do not be a know all and make assumptions. 

*Product Development 

Brainstorm with your internal team and come up with potential blends to fulfil the need gap 

Study samples of competitors, especially the ones leading the market and try to develop a prototype with no filters on costs and something that delivers on colour, body , liquor, flavour , appearance , cuppage .... cannot be all but a combination of the attributes 

*Product Testing 

After development of tea blends in table samples check them out within your close circle of family and friends before taking it to retailers and consumers . 

(to be contd)

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