Ready to Drink (RTD) Tea And Coffee Market Analysis


Industry Insights
The global ready to drink (RTD) tea and coffee market size was USD 71.43 billion in 2015 and the is expected to increase exponentially on account of health benefits provided by these drinks. These drinks are being touted as a healthy replacement for carbonated drinks which are associated with numerous health hazards including obesity and hypertension. Improving health awareness coupled with rising disposable income is expected to boost demand for these products.
The demand for these drinks is high among the millennials who are on the lookout for instant energy drinks. Manufacturers have now started formulating RTD drinks with nutraceutical ingredients to enhance the nutritive value provided by these drinks. The rising demand for on the go drinks is expected to boost the demand for these products.
The major factor affecting the industry is the prices of tea and coffee. The untimely rains and rise in agricultural input costs have resulted in an increase in prices of the products. The unstable prices have resulted in manufacturers opting for the purchase of tea plantations or contract based acquisitions of plantations to ensure proper supply of raw materials.


http://www.grandviewresearch.com/industry-analysis/ready-to-drink-tea-and-ready-to-drink-coffee-market

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